Ethan works with the engineering leaders who were handed the future and a budget, but not the authority to overcome.
Start a conversation →Ethan earned his PhD in aerospace engineering, then went inside Toyota, Bosch, Pfizer and P&G to learn how big organizations actually make new things, and how often they don't.
What he figured out is that the hard part of innovation was rarely the engineering. It's the fear, the politics, and the middle managers told to invent the future while still hitting this quarter's numbers. He's helped hundreds of people navigate the tension of now vs. new.
These days he's in Northeast Minneapolis with his family. He's a girl dad, a boy dad, and the guy who will absolutely ask what you're building.
Ethan works with engineering and manufacturing leaders one or two levels below the top, the ones expected to find what's next without breaking what's working.
He creates the conditions for teams to experiment, builds an appetite for it in the middle of the organization, and helps you make the case upward so good ideas get funded. A thousand steps in the wrong direction beats standing still, because motion creates clarity.
Explore working with Ethan through Build the Change →A promising idea still needs people willing to test it, leaders able to support it, and a path through the organization. He helps teams examine those conditions and work out what moving forward requires.
Trusted by the U.S. Air Force to build and run innovation training that teaches teams to test ideas fast and move them through the system.
Air & Space Forces Magazine →Defense Acquisition, co-authored →Trusted by NATO to coach teams working on its senior leader innovation projects, including three that pitched at the summit in The Hague.
War on the Rocks, co-authored →Named among the country's top defense innovators, a crowd he lovingly describes as "oops, all weird uncles."
Ethan's newsletter on innovation, organizations, and the very human mess in between. Start with the one people keep forwarding.
Subscribe on Substack →Intersecting conceivable, desirable, feasible and viable to drive what's next.
Ethan's new to the Minnesota tech community and always up for coffee in person.
[email protected]